I had no idea businesses still sent out these kind of emails in 2013 but apparently they do. The whole point of personalization/CRM tools is to foster loyalty on my end and at least a whiff of authenticity on their end. But having obvious customer name/patient name fields destroys that illusion just a bit.
Way to make me and DIEGO feel cared about, University Vet. I had no idea my cat had such a large personality that his name was spelled in capital letters, but apparently you grasped his essence.
(I actually love this place and they have provided excellent care to all of my animals for the last ten years. They just need to tweak their system a bit.)
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